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Charlie Patel, Owner of Media Assets Newsletter

“Proof You Don’t Need To Go Viral To Get Rich”

Nathan May from The Feed Media built a 7-figure newsletter business with only ~1,000 subscribers by staying insanely focused on who actually mattered. Instead of chasing big numbers, he treated his newsletter like an invite-only club for CEOs and growth leaders—just ~600 people he truly wanted. His LinkedIn outreach positioned the newsletter as exclusive, and his welcome section highlighted new power readers to reinforce status. His results proved that a tiny but hyper-relevant list can outperform massive audiences.

He prefers newsletters over cold outreach because they warm people up over time and get them ready to buy. His playbook is simple: go niche, build trust, know how you’ll monetize from day one, and never outsource the writing. Paid newsletters are tough unless you’re breaking news or extremely niche, so most revenue will come from high-LTV products/services “in the back.” His biggest lesson? Small, targeted audiences beat scale—and obsessing over the right 1,000 people can change everything. (LINK)

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