$1.2M, 3-Line Emails, and Zero Funnels

How a Boring Google Doc Accidentally Made $1.2M

Author

Charlie Patel
June 10, 2025

Hey there 👋, check out this week's top digital media and market updates!

We’re covering Newsletters aren’t dead, they are just evolving.

We’d love your feedback! Hit reply and let us know what you think.

Charlie Patel, Owner of Media Assets Newsletter

Market News

Meta aims to fully automate ad creation using AI (LINK) 

Yahoo reinvents the garbage factory. (LINK)

Business Insider is laying off 21% of staff to cut reliance on traffic-based revenue. (LINK)

Google Begins Rolling Out Discover On Desktop. (LINK)

Why every serious email player will use multiple ESPs (LINK)

“The Email Strategy So Casual, It Made $1.2M Look Easy.”

Image not found

Olly Richards pulled off what most creators dream of—he turned a free Google Doc into $1.2M in revenue and 18K+ newsletter subs. No email gate, no funnel, no pitch—just a 100% transparent breakdown of how his business actually works. That honesty built trust fast, and suddenly people were lining up for coaching, masterminds, and digital products. Turns out, when you stop trying to sound impressive and just show your work, people take notice.

His email game? Wildly casual. Olly ditched the long weekly essays for 3–5 raw, unfiltered emails a week—some just a couple of lines. He also built a self-liquidating flywheel: ads bring in leads, digital products cover the ad spend, and all coaching income becomes pure profit. The real kicker? He never even advertised coaching. It all came from solid positioning, frequent writing, and treating subscribers like friends, not leads. (LINK)

Media News

How this newsletter hit 9300+ subscribers with a 78%+ open rate (LINK)

42 ways to drive leads and sales from LinkedIn. (LINK)

How to build a cashflowing media brand that can run without you and exit. (LINK)

Stop selling newsletter ads — do this instead (LINK)

LinkedIn emerges as a serious player in the creator economy. (LINK)

Newsletter Shoutout of the Week

Create & Influence - Get the latest updates, insights, and inspiration you need to elevate your content game.

Become a part of our thriving community of creators and influencers who are pushing the boundaries of creativity and making waves in the influencer world. 

Ok that’s it for this week, give us a reply if you have any suggestions or comments…

Cheers!