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- 🧘 Onfolio Acquires Zen
🧘 Onfolio Acquires Zen
Onfolio's latest acquisition, plus change is coming...
Richard Patey & Chris Young
January 12, 2024
Hey happy new year 👋,
As you know, we have 10+ years of experience in building, buying, and selling media assets. We love this space and have the insights to bring you the best content every week. We also have the expertise to launch a marketplace, a potential option for us.
But what we don’t have is the time. Richard is now focussing on crypto with his DAI newsletter and Chris is focussing back on paid digital magazines.
But fear not, this newsletter will not only continue but will build on the foundations we have created. Next week we will introduce an awesome new owner.
Until then, here’s this week’s top digital media and market news…
Cheers!
📈 Market News
Literally media acquires MEL magazine (Link)
Robinhood subsidiary Sherwood Media acquires Chartr (Link)
Onfolio acquires marketing agency RevenueZen (Link)
Vinyl Group to acquire youth publisher Brag Media (Link)
Adobe and Figma agree to terminate merger agreement (Link)
💸 Trying to Master Paid Acquisition?
Getting your first few thousand subscribers to your newsletter is a grind. Organic growth is great and all, but it will only get you so far.
The inconvenient truth is that almost all newsletters that get past 20K subs achieved it through paid acquisition.
But learning paid ads is hard, even for marketers, and getting it to become profitable can be extremely tough. To master paid acquisition, you need:
Cutting-edge strategies for Meta, TikTok, and X.
Eye-catching ads – static and video – that magnetize subscribers.
Scalable techniques that maintain low CAC with high engagement.
Alota are veterans in running profitable ads for 8-figure e-commerce brands. Now, they’re bringing their expertise to the newsletter space. We personally know the CEO Leevi, and they know their stuff. Here’s what they are offering:
Handle all ad creative costs, including professional UGC videos.
Deploys battle-tested media buying strategies on Meta, TikTok, and more.
A bold promise: 100% money-back guarantee if you're unsatisfied (excluding Ad Spend).
No strings attached – no contracts, leave anytime.
Worst case scenario? You walk away with invaluable media buying insights, absolutely free.
📰 Media News
What’s expected in 2024 for SEO (Link)
ViralNova founder on how to create a profitable newsletter (Link)
The state of email newsletters in 2024 by beehiiv (Link)
Fox partners with Polygon to release Verify protocol (Link)
How Google ‘perfected’ the web (Link)
🛒 MA Deals
Subscription Success: Everything you need to know about launching and promoting a successful paid subscription offering. Covering niche selection, offers, platforms and customer acquisition. Check it out
Letter AI Toolset: Eliminate the weekly grind of summarizing articles for newsletters with pre-built prompts powered by GPT-4. Plus tools for subject lines, sequences & sponsorship outreach. Check it out
Newsletter Shoutout of the Week
For more alternative assets, outside of the world of digital media, check out Vincent, one of our favourite newsletters
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