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We’re covering how email design determines inbox placement

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Charlie Patel, Owner of Media Assets Newsletter

“The Email Red Flags That Scream “Unsubscribe Me”

Think of email like dating — exciting at first, but easy to mess up if you play it wrong. Just like in How to Lose a Guy in 10 Days, there are plenty of ways to drive someone away fast. Come on too strong with endless emails, only talk about yourself, or ignore what your subscribers actually want, and you’ll find them running straight to that unsubscribe button. Broken layouts, boring content, and sneaky bait-and-switch tactics? Yeah, that’s basically the email version of a bad date who overshares, shows up sloppy, or promises dinner but drags you to a Celine Dion concert instead.

The truth is, email marketing only works when it feels like a real relationship. That means setting the right pace, showing genuine interest, and giving people a reason to stick around. Segment your list, personalize beyond just a first name, and keep things fresh so subscribers don’t get bored. And most importantly — play fair. No shady list buying, no spammy tricks. People signed up because they trusted you, so nurture that “love fern” and give them value. Do it right, and your inbox relationship doesn’t end in 10 days — it turns into the long game. (LINK)

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