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Charlie Patel, Owner of Media Assets Newsletter

“The 'Cult Leader' Playbook.”

A lot of people start a newsletter, podcast, or YouTube channel chasing money, fame, or recognition — and that’s exactly why most of them quit. If those are your only reasons, the grind will feel pointless when results don’t come fast (and they won’t). Audiences can smell selfish motives, and without genuine growth in your craft, you’ll burn out in under a year. The real win comes when you focus on becoming more skilled — a better writer, speaker, editor, or marketer — so the process pays off even if the audience or revenue takes time to show up.

When your main goal is mastering your craft and building real value, everything else — audience, money, influence — naturally follows. It’s about becoming the kind of person people want to follow. Every project you start should make you sharper, more creative, and more capable, regardless of the outcome. That’s how you turn “I hope this works” into “I’m glad I did this” — because even if the thing doesn’t blow up right away, you walk away with skills, connections, and experience that make the next thing easier to grow. (LINK)

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