Hi there 👋, here’s this week’s top digital media and market news…

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Charlie Patel, Owner of Media Assets Newsletter

“Want to Monetize Your Newsletter?”

I came across this and thought you might find it interesting! Gretchen Rubin, the happiness expert with a huge newsletter audience, recently joined a program called the Ad Sales Lab to help her figure out how to sell ads without losing the vibe of her newsletter. Before this, her team was more focused on promoting her own products, like books and apps, but the lab helped them nail down how to work with advertisers that align with their brand. They learned everything from figuring out how many ads to include, where to place them, and even finding sponsors that make sense for their readers.

Another newsletter creator, Nico from Failory, had a different problem—he was already getting sponsors, but after doubling his email frequency, he needed a way to get more. The Ad Sales Lab showed him how to do cold outreach and find the right sponsors for his audience. It’s all about knowing your readers and finding brands that actually fit, which makes the ads feel less intrusive and more like a natural part of the content. Super handy if you’re thinking of monetizing! (LINK)

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