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Hey there 👋, check out this week's top digital media and market updates!

We’re covering how content still rules the inbox

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Charlie Patel, Owner of Media Assets Newsletter

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The Platforms That Actually Let You Build Leverage

Everyone’s obsessed with growth hacks but the real reason newsletters win is way simpler great content. Hitting 50k subscribers is actually easier than ever now but inboxes are insanely crowded so average content just disappears. The newsletters that grow fast create IV content the kind that makes readers say this should not be free. If people are not replying sharing or talking about your emails you do not have a growth problem you have a value problem. When content helps people make money save time learn faster or feel smart it spreads on its own.

The second big multiplier is people not platforms. Most top newsletters grow through collaborations guest posts podcasts and co creating with other writers even when their audience is still small. Borrowing distribution works best when the content is genuinely great and worth sharing. The smartest creators reuse the same content across partners get backlinks distribution and sometimes even get paid for it. Growth hacks work sure but they only work properly when the content is strong enough to carry them. (Link)

What do these names have in common?

• Arnold Schwarzenegger

• Codie Sanchez

• Scott Galloway

• Colin & Samir

• Shaan Puri

• Jay Shetty

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Ok that’s it for this week, give us a reply if you have any suggestions or comments…

Cheers!