Forget Monetization

You’re Measuring the Wrong Newsletter Metrics

Hey there 👋, check out this week's top digital media and market updates!

We’re covering what’s actually working now

We’d love your feedback! Hit reply and let us know what you think.

Charlie Patel, Owner of Media Assets Newsletter

Market News

The New York Times launches TikTok-inspired ‘Watch’ tab (LINK)

Optimism is looking to acquire health and wellness newsletters (LINK)

Morning Brew acquires comedy YouTube channel ‘A Show About The News’ (LINK)

The Today 100 launches as a daily, women-owned 100-word newsletter. (LINK)

Google revamps Discover page to show content from creators. (LINK)

“The Secret Perks of Hitting “Send” Every Week”

Most people measure their newsletter’s success by subscriber counts and ad revenue, but there’s so much more that can come out of hitting “send.” Newsletters often become unexpected career boosters, helping writers land jobs, speaking gigs, consulting work, or even book deals. They also open doors to collaborations, clients, and communities that you simply can’t track in a dashboard.

Many creators are also using their newsletters to build credibility, foster real connections, and even make genuine friendships. Whether it’s launching workshops, hosting meetups, or sparking creative partnerships, the impact goes far beyond clicks and conversions. The real win? When your newsletter starts shaping opportunities, relationships, and personal growth in ways you never planned for. (LINK)

Media News

3 channels are the future of media (LINK)

How local newsrooms are partnering with influencers. (LINK) 

Can apps help publishers overcome Google Zero? (LINK)

How to turn your newsletter audience into real website ad revenue. (LINK)

LinkedIn emerges as a serious player in the creator economy. (LINK)

Newsletter Shoutout of the Week

aiPromptly - The latest developments in the world of AI -- summed up in a 5 minute digest written by Charlie Patel. Read by professionals from Google, Amazon, OpenAI, DeepMind, and Apple.

Ok that’s it for this week, give us a reply if you have any suggestions or comments…

Cheers!