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Hi there 👋, here’s this week’s top digital media and market news…

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Charlie Patel, Owner of Media Assets Newsletter

“Before You Hit Restart—Read This Now!”

I stumbled upon some solid advice for anyone thinking about starting or restarting their content creation journey. It talks about how crucial it is to have a clear goal—whether you're in it for the creative outlet or to make some money. Knowing what you want helps you strike a balance between doing what you love and making choices that might be more financially smart, even if they're not as fun. Plus, having a unique angle for your content is key. The idea is to solve one problem really well for a specific group, even if it feels a bit limiting creatively.

The advice also touches on playing the long game. Whether you build a personal brand or a project-based one, think about what gives you more room to grow. They also suggest a balanced content strategy—using social media to get discovered while building deeper connections through email or podcasts. Instead of juggling too many products, focus on one signature offering. And when it’s time to expand, hire a generalist operator first; they can handle a lot, letting you focus on scaling up. (LINK)

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