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Charlie Patel, Owner of Media Assets Newsletter

“Forget Ads—This Newsletter Growth Hack Costs Just $5”

Jason Woodruff grew The Pour Over to over a million subscribers without an audience, a team, or funding—just a $5 Chick-fil-A gift card. The concept? Refer two real, unique people to the newsletter and get rewarded with a guaranteed gift card. It’s not a giveaway or a sweepstakes—it’s predictable, repeatable, and capped at $2.50 per subscriber. Plus, it’s super easy to run with beehiiv’s built-in referral tool, and gift card delivery takes seconds with a corporate account. According to Jason, this promo is their most consistent growth engine—“a home run every single time.”

But the real magic is in the details. The reward is small but valuable, easy to fulfill, and perfectly on-brand for their audience. They’ve tested other rewards, but Chick-fil-A just clicks. The time-limited nature (3–7 days) adds urgency, and the “two-referral” model strikes the perfect balance of challenge and reward. Plus, referred subscribers tend to be super engaged. The key takeaway? You don’t need huge budgets or viral stunts—just a smart, simple system that matches your audience. Try it, but make sure to tailor the reward and guard against fraud. (LINK)

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