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- I Grew My Newsletter to 10K—By Doing Almost Nothing
I Grew My Newsletter to 10K—By Doing Almost Nothing
Why I Stopped Chasing Subscribers (And You Should Too)
Charlie Patel
February 25, 2025
Hey there 👋, check out this week's top digital media and market updates!
We’re covering $10K/Month Newsletter Playbook.
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Charlie Patel, Owner of Media Assets Newsletter
Market News
The Neuron gets acquired by TechnologyAdvice (LINK)
Sam Lessin announces the Slow Creator Fund. (LINK)
reddit looking at paywalling some content. (LINK)
A (nearly) full list of AI-generated local newsletters (LINK)
Dan Oshinsky launches The Inbox Awards. (LINK)
Here’s the deal: growing your newsletter doesn’t have to be a sprint—it can be a chill, slow walk. Take Evil Witches, a parenting newsletter that’s grown to 10,000 subscribers over years without crazy marketing tactics. The author keeps it as a side project, balancing it with freelance work and, well, actual parenting. For them, slow growth means less stress and more time for life—and honestly, that’s a vibe. Sometimes, a smaller, more engaged audience beats a massive, impersonal one.
Other creators, like Kate McKean (Agents & Books) and Chris La Tray (An Irritable Métis), are on the same page. They’re not obsessed with scaling fast because they’ve got other gigs—like being a literary agent or writing books. Their newsletters are just one piece of their hustle, and they’re cool with that. Smaller audiences mean deeper connections, less pressure to hustle 24/7, and more room to breathe. So, if you’re not into aggressive growth strategies, that’s totally fine. Slow growth is still growth—and it might just keep you sane (and happy). (LINK)
Media News
How the Financial Times quadrupled email subscribers in four years. (LINK)
The small changes that could 10x your newsletter. (LINK)
What do you do when your newsletter stops growing? (LINK)
Understanding Five Different Ad Pricing Models. (LINK)
Companies like Shein are pausing creator partnerships thanks to tariffs. (LINK)
Newsletter Shoutout of the Week
Create & Influence - Get the latest updates, insights, and inspiration you need to elevate your content game.
Become a part of our thriving community of creators and influencers who are pushing the boundaries of creativity and making waves in the influencer world.
Ok that’s it for this week, give us a reply if you have any suggestions or comments…
Cheers!