Largest digital agency acquisition

TikTok vs. YouTube Showdown, Brainlabs acquisition

Author

Charlie Patel
January 30, 2024

Hi there 👋, here’s this week’s top digital media and market news…

We keep refining our newsletter content, just hit reply to let us know what you think about this issue.

Charlie Patel, New Owner of Media Assets Newsletter

Market News

TikTok targets YouTube (LINK)

LinkedIn scraps lookalike audiences (LINK)

Freshly posted newsletters! (LINK)

Brainlabs acquires Australia’s largest independent digital agency Sparro (LINK)

MotionInvest’ “latest price drops” (LINK)

Newsletter is the new “OIL”

With just 3,500 subscribers, they landed their first local newsletter sponsorship – a sweet $2,100 deal over 6 months. Key takeaways? Treat your newsletter like a digital billboard, offer 3-month minimum sponsorships for consistency, target big-budget businesses (think realtors, med spas), and focus on building long-term relationships. Forget convincing old-school advertisers; millennials are more receptive. Plus, the local business community is tight-knit – sponsorships might lead to unexpected referrals. (LINK)

Media News

Google Introduces Circle to Search + AI-powered Multi Search. (LINK)

Make Google Console your BFF! (Link)

Why is this site getting 144% more traffic from Google in 2024? (LINK)

How to start a company in 2024 (LINK)

Is the Podcast boom over? (LINK)

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Newsletter Shoutout of the Week

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Ok that’s it for this week, give us a reply if you have any suggestions or comments…

Cheers!