Hey there 👋, check out this week's top digital media and market updates!

We’re covering theSkimm paid community and key takeaways from how not to be a boring newsletter.

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Charlie Patel, Owner of Media Assets Newsletter

“What’s Hiding in Local Newsletters?”

Local newsletters, like the Naptown Scoop, thrive by doing one thing really well: connecting their audience with useful, hyper-local information. From local business updates to live music schedules, these newsletters serve as the go-to guide for their communities—without veering into divisive topics like politics. What started as a small side project in 2020 with just 70 subscribers has grown into a 21,000-subscriber powerhouse bringing in $300k in annual ad revenue. It’s a testament to how consistency, knowing your audience, and adapting content strategy can turn a newsletter into a profitable local brand.

On the money side, it’s all about ads, with categories like real estate, healthcare, and financial services dominating the high-paying top spots. Why? Because these businesses have a lot to gain from building trust locally, and newsletters are perfect for that. But the magic isn’t in just selling ad space—it’s in creating content that keeps readers hooked. For those dreaming of starting or scaling a newsletter, the Naptown Scoop’s journey shows how focusing on your niche, delivering value, and attracting the right advertisers can turn a small idea into big revenue. (LINK)

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