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Charlie Patel, Owner of Media Assets Newsletter

“Newsletters Aren’t Dead—They’re Just Evolving”

Newsletters are in a weird spot right now. Tools like Beehiiv and Substack have made it super easy to start one, which is awesome, but it also means the space is getting crowded—like, really crowded. Think about it: everyone’s jumping in hoping to make quick money, but most won’t last because creating great content consistently is hard work. Plus, email platforms are getting smarter. AI might start summarizing your emails, and Gmail’s already nudging people to unsubscribe from stuff they don’t open. If your newsletter is just okay, it’s gonna get ignored or dumped.

But here’s the silver lining: if your newsletter is truly valuable, you’ll shine brighter than ever. People crave unique, human, and insightful content—stuff that can’t be replaced by an AI summary. The key is to be indispensable. Build a real connection with your audience, give them a reason to open your emails every time, and don’t just rely on the inbox. The newsletters that survive will be the ones that create habits, foster trust, and offer something no one else can. So yeah, newsletters aren’t dying, but the game is definitely changing—and it’s time to level up. (LINK)

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