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We’re covering How to Monetize Without Losing Readers

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Charlie Patel, Owner of Media Assets Newsletter

“Turn Your Newsletter Into a Money Machine”

Alright, let’s break it down. If you’re thinking about adding ads to your newsletter, it’s a legit way to make some money, especially if you’ve got a specific audience that advertisers are itching to reach. Even if your list is on the smaller side—like 500 to 1,000 readers—you can still charge decent rates if your audience is super niche (think chiropractors or local yoga moms). But if your newsletter is more general, you’ll need a bigger list—like 5,000 to 10,000 readers—to start catching advertisers’ eyes. And don’t forget, engagement is huge here. High open and click rates make your newsletter way more attractive to brands, so keep your content sharp and your audience hooked.

Now, onto the fun part: ad formats and pricing. You’ve got a bunch of options, like native ads (basically ads that blend into your content and feel natural), banner ads (the classic image ads you see everywhere), or even dedicated sends (which are like email infomercials—just be careful not to annoy your readers with these). Pricing can vary, but a good starting point is 20-40 per 1,000 opens, though niche newsletters can charge way more, especially in B2B spaces. Tools like Who Sponsors Stuff or Beehiiv’s ad network can help you find advertisers and manage the whole process without too much hassle. The key? Keep your ads relevant, don’t overdo it, and always prioritize your readers’ experience. Balance is everything! (LINK)

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