Hey there 👋, check out this week's top digital media and market updates!

We’re covering Duuce acquisition and importance of first 1000 subscribers.

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Charlie Patel, Owner of Media Assets Newsletter

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This Newsletter Grew by Bribing Readers (Politely)

The Dink didn’t grow by chasing ads or hoping for virality — they flipped referrals into a full-blown growth engine. Instead of boring rewards, they partnered with pickleball brands to give readers actual gear (paddles, shoes, balls) in exchange for referrals. Brands supplied the products, readers did the sharing, and The Dink doubled daily sign-ups overnight. The genius part? The prizes were things readers genuinely wanted, making referrals feel exciting, not forced.

What really made this work was alignment. High referral tiers attracted influencers, league owners, and community leaders — people with built-in distribution. Brands got native exposure in every email, superfans did the promotion, and physical rewards sparked social sharing. It’s a clean flywheel: readers grow the list, brands fund the growth, and everyone wins. If you run a newsletter, this is a reminder that referrals work best when they feel useful, not gimmicky. (LINK)

Ok that’s it for this week, give us a reply if you have any suggestions or comments…

Cheers!