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Charlie Patel, Owner of Media Assets Newsletter

“What Happens When You Give Away Real Value?”

Ciler Demiralp, the creator of Newsletter Circle, wanted to see if a data-backed resource could help grow her email list, and it worked better than she expected. She gathered data from 75,000 Substack newsletters, turned it into a free report, and ended up with 1,100 downloads and 620 new subscribers. The real magic came from how she promoted it — building buzz before launch, teaming up with other creators, and even using Reddit to spread the word.

Her biggest lessons were to keep lead magnets simple and actionable, collaborate more, and always follow up, even if it feels awkward. She also realized that every free resource should connect to something bigger, like a paid offer or deeper content. Going forward, she plans to keep creating original, data-driven reports but with a stronger focus on turning that engagement into revenue. (LINK)

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