Hi there 👋, here’s this week’s top digital media and market news…

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Charlie Patel, Owner of Media Assets Newsletter

“This Advice Changes Everything”

No matter where you are in your newsletter journey, the challenges are surprisingly similar. The secret? Start before you’re ready—your first issue doesn’t need to be perfect. Write about what genuinely excites you because if you’re not into it, your readers won’t be either. And let’s debunk a big red flag: your newsletter isn’t for “everyone.” The best ones have a clear audience, so get to know yours inside out. What motivates them? What do they love (besides your newsletter, of course)? When you understand your readers, creating content that connects gets a whole lot easier.

Your newsletter isn’t about fancy templates or colorful buttons—it’s about building trust. Consistently deliver valuable content, and don’t hesitate to ask your readers what they think. Their feedback can be a game-changer. Losing subscribers? It’s normal, even for the greats—just aim to keep your unsubscribe rate below 0.25%. And when a reader takes the time to hit reply? Write back. Even a quick response can turn into big opportunities. Most importantly, don’t copy and paste from others. Learn from them, sure, but always add your unique spin. Your authenticity is the secret sauce that keeps readers coming back for more. (LINK)

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Ok that’s it for this week, give us a reply if you have any suggestions or comments…

Cheers!