- Media Assets
- Posts
- Puck’s Latest Buy + Substack’s 75K Newsletter Report
Puck’s Latest Buy + Substack’s 75K Newsletter Report
Puck’s Big Move and Substack’s Report Breaks Down the Numbers
Charlie Patel
December 10, 2024
Hey there 👋, check out this week's top digital media and market updates!
We’re covering Puck’s acquisition of Retail Diary and key takeaways from Substack’s deep dive into 74,000 newsletters—growth, trends, and monetization.
We’d love your feedback! Hit reply and let us know what you think.
Charlie Patel, Owner of Media Assets Newsletter
Market News
Puck acquires Retail Diary newsletter. (LINK)
A Growth in Reverse podcast is launching. (LINK)
The 3 channels behind $10-100M newsletters. (LINK)
The best newsletter gift guides of 2024. (LINK)
Fragment Media Group is hiring for an Account Executive (LINK)
“What Substack’s 75K Insights Reveal About the Industry”
Substack has revolutionized newsletters, with over 35M active subscriptions and 3M paid ones. A recent report analyzed 75K newsletters and revealed fascinating trends: 45% are inactive, but consistent weekly or monthly publishing is a winning formula. Paid plans are offered by 36% of newsletters, averaging $10/month, and most creators are solo operators.
Other highlights? English dominates at 87%, frequent publishing boosts paid subscriptions, and Substack Notes is a popular feature. While 82% of newsletters have under 10K subscribers, a handful have reached 100K or even 1M+. The report is packed with insights to help you navigate the newsletter space! (LINK)
Media News
How publishers are using LinkedIn tools for audience development. (LINK)
How the biggest newsletters optimize for growth (LINK)
The best time to start using paid ads to grow your email list (LINK)
Why every newsletter should turn into 11 pieces of content (LINK)
The WILDEST growth strategies I found after 3,000 hours of research (LINK)
Rockethub BFCM Deals Have Landed!
RocketHub’s biggest BFCM event is here, packed with exclusive lifetime deals on top business tools! Sign up now to be the first to know—new deals drop daily. Grab them before they’re gone!
Ok that’s it for this week, give us a reply if you have any suggestions or comments…
Cheers!