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We’re covering $10K/Month Newsletter Playbook.

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Charlie Patel, Owner of Media Assets Newsletter

“The Hidden ROI of Replying to Emails”

Engaging with your newsletter community can be incredibly rewarding, but let’s be real—it can also be exhausting. Some writers, like Lyz Lenz of Men Yell at Me, thrive on reader feedback, using it to shape their content and build deeper connections. Others, like A.J. Daulerio of The Small Bow, set boundaries to avoid feeling overwhelmed, especially when readers seek help beyond their expertise. The truth is, there’s no one-size-fits-all approach. Whether you’re replying to every email, hosting live chats, or letting readers take the lead in comment threads, the goal is to create a space that feels authentic to you and valuable to your audience.

Think about what kind of engagement makes sense for your newsletter and your schedule. Maybe it’s asking readers to share their stories for a future edition, like Jessica Wilen did with A Cup of Ambition, or using replies to spark new business opportunities, as Dan Oshinsky does with Inbox Collective. The key is to strike a balance—building loyalty and fostering community without letting it consume your time. After all, your newsletter should be a reflection of you, and that includes how (and how much) you engage. Start small, experiment, and remember: it’s okay to evolve as you go! (LINK)

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