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We’re covering why big budgets don’t come from big pitches

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Charlie Patel, Owner of Media Assets Newsletter

“Why Big Budgets Don’t Come From Big Pitches”

f you’re chasing $50K+ newsletter deals, the real unlock isn’t cold-pitching giant brands—it’s renewals. Start by getting the right advertisers in the door with smaller test buys, ideally multi-touch campaigns. Focus on performance and partner fit over big one-off checks because hitting KPIs is what leads to repeat business (aka, the juicy budgets). Report well, hop on wrap-ups, and act more like a strategist than a salesperson—ask questions, understand goals, and build tailored plans.

Once brands are in, over-deliver like crazy. Set realistic expectations, then try to beat them—better CAC, more clicks, bonus placements… even small surprises build emotional goodwill and make renewal conversations a lot easier. Bundle other channels if you have them, get creative with formats, and offer flexible payment terms when needed. Don’t stress when campaigns don’t fully pop—it’s part performance, part brand, and part pure luck. The goal is to turn “Should we do this again?” into “What’s next?” every time. (LINK)

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