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We’re covering the hidden cost of engagement.

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Charlie Patel, Owner of Media Assets Newsletter

“What Happens When Readers Expect More Than You Can Give?”

Talking to your readers can be amazing… and also kinda exhausting. Some creators are replying to every email, jumping into comment threads, hosting live chats — the whole thing. But the truth is, everyone handles engagement differently. Some keep comments closed to save their sanity, some only talk to paid subscribers, and others just let readers talk to each other while they pop in occasionally. There’s no “correct” strategy — it’s about whatever doesn’t drain your social battery.

The big takeaway? Engagement matters, but you get to decide the level. Replies can spark story ideas, boost deliverability, and even lead to paid gigs. But boundaries are key: set rules, protect your time, and avoid burning yourself out trying to be everywhere. Your approach will evolve as your audience grows, and it’s totally fine to step back when you need a breather — the real win is building a space where readers feel connected, not overwhelmed. (LINK)

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