Secret Sauce! 📁

Obvious Best Practices Too Many Newsletters Still Miss

In partnership with

Hi there 👋, here’s this week’s top digital media and market news…

We keep refining our newsletter content, just hit reply to let us know what you think about this issue.

Charlie Patel, Owner of Media Assets Newsletter

Market News

Ted Williams announces a $5M public bid to acquire The Charlotte Observer. (LINK) 

An iOS change every newsletter operator will want to keep an eye on. (LINK)

Substack becomes a home for local news. (LINK)

The owner of The New York Sun becomes a bidder for The Telegraph. (LINK)

The Defiant Rebuilds After Crypto Volatility Shakes Media Ambitions. (LINK)

“Your Newsletter's New Best Friend”

Many newsletters miss out on easy-to-implement best practices that can drive real results. Start by creating a welcome series to properly onboard new subscribers, and make sure you're sending relevant content by segmenting your audience. Also, owning your domain name and experimenting with your email platform's features can make a world of difference.

Consistency and accessibility are key. Stick to a regular sending schedule to build habits and consider accessibility best practices, like using high contrast colors and alt text. Regularly clean up your email list to keep engagement high, and don't forget to survey your audience for valuable feedback. Small tweaks can lead to big wins, so start implementing these strategies ASAP! (LINK)

Media News

Why More People Should Follow Alex Hormozi’s Newsletter Playbook. (LINK)

How to create an event for your newsletter readers. (LINK)

4 lead magnet ideas that are killing it right now (LINK)

How to Boost Growth and Build Community with Challenges. (LINK)

Mr. Beast is Buzzfeed 2.0. (LINK)

“Like Morning Brew (but for venture capital)”

Join 15,000+ VCs and investors getting smarter on venture capital by reading this free daily newsletter.

Start getting the headlines that matter, lists of companies breaking out, and other resources and playbooks you won’t find anywhere else.

Become a smarter investor in < 5 min a day.

Newsletter Shoutout of the Week

aiPromptly - A 5-minute AI pulse by Charlie Patel, trusted by pros at Google, Amazon, OpenAI, DeepMind, and Apple.

Ok that’s it for this week, give us a reply if you have any suggestions or comments…

Cheers!