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Charlie Patel, Owner of Media Assets Newsletter

“How to Make Your Newsletter Sell While You Sleep”

Automations aren’t just for ecommerce brands — newsletters can use them too to boost engagement and revenue. Think of them as behind-the-scenes systems that guide readers from “just signed up” to “loyal supporter.” A strong setup usually includes five key automations: a warm welcome series, an abandoned cart reminder, post-purchase follow-ups, upsell or renewal prompts, and winback campaigns. Each one helps move readers naturally through their journey — from curious subscriber to long-term paying supporter who actually looks forward to your emails.

A great welcome series sets the tone and builds trust, while abandoned cart reminders help convert the almost-buyers who just need a little nudge. Post-purchase emails turn first-time supporters into loyal fans by reinforcing their decision and driving deeper engagement. Upsells and renewal flows keep revenue steady, and winbacks help rekindle interest from those who’ve drifted away. The takeaway: you don’t need fancy tech to make this work — just understand your reader’s journey, automate smartly, and let your emails do the relationship-building for you. (LINK)

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