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- Small December Moves, Big January Wins
Small December Moves, Big January Wins
Why Your Newsletter Needs a Secret Year-End Strategy

Hey there đź‘‹, check out this week's top digital media and market updates!
We’re covering how to prep your newsletter for a strong new year
We’d love your feedback! Hit reply and let us know what you think.
Charlie Patel, Owner of Media Assets Newsletter
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Market News
Michael Burry launches paywalled Substack after de-registering his hedge fund. (LINK)
Paid acquisition is about audience, not traffic. (LINK)
The FT launches its first newsletter on Substack. (LINK)
Watch the Black Friday email deluge. (LINK)
Google revamps Discover page to show content from creators. (LINK)
The Pre-January Ritual Every Creator Should Steal
The end of the year isn’t the moment to zone out. It’s actually the best time to fix all the stuff you’ve been ignoring. This is when you check your automations, set up Google Postmaster, and send a short survey to see what your readers actually want next year. It also helps to refresh your media kit, update your ad rates, and make sure your logo shows up in the inbox so your newsletter stands out.
It’s also a good moment to clean things up. Run a reactivation series and finally remove those subscribers who haven’t opened your emails in ages. Do a quick review of what you spent your time on this year and decide what isn’t worth doing anymore. Then wrap it up by planning the big projects you want to focus on next year so you start January already moving instead of trying to figure it all out months later. (LINK)
Media News
How to Get Thousands of Subscribers and Make Money on Substack. (LINK)
Why These Indie Newsletters Branched Out Into Print. (LINK)
Reddit's tips for publishers: 'Contribute without disrupting the vibe.' (LINK)
How to turn your newsletter audience into real website ad revenue. (LINK)
LinkedIn emerges as a serious player in the creator economy. (LINK)
Newsletter Shoutout of the Week
aiPromptly - The latest developments in the world of AI -- summed up in a 5 minute digest written by Charlie Patel. Read by professionals from Google, Amazon, OpenAI, DeepMind, and Apple.
Ok that’s it for this week, give us a reply if you have any suggestions or comments…
Cheers!


