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Charlie Patel, Owner of Media Assets Newsletter

“Subscriber Growth Is a Lie Without This Fix”

Most newsletter folks get caught up chasing new paid subscribers but forget about the ones already in the club. Thing is, growth without retention is just a leaky bucket. If you're gaining subs but losing them just as fast, you're not really growing—you're just treading water. Retention isn't about keeping people around out of guilt; it's about turning them into superfans who stick with you, share your stuff, and help you build something solid. It’s also cheaper and waaay more effective than constantly chasing new signups.

In a recent chat with Sinem Günel from Write • Build • Scale, we unpacked what actually works to keep your paid subscribers happy and loyal. From nudging people toward annual plans (hello, stability) to sending surprise perks and thank-you notes, it’s all about creating connection and consistent value. If you're posting randomly, ghosting your paid members, or treating them like just another email address—you're gonna lose them. But with a few smart tweaks, you can turn that around and even keep your free readers from hitting unsubscribe. (LINK)

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