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The Dark Side of Newsletter Growth
The Fastest Way to Grow a Newsletter... and Why You Shouldn’t!
Hi there 👋, here’s this week’s top digital media and market news…
We keep refining our newsletter content, just hit reply to let us know what you think about this issue.
Charlie Patel, Owner of Media Assets Newsletter
Market News
ConvertKit is now Kit! (LINK)
NYT to sell audio subscriptions through Apple and Spotify (LINK)
Taylor Lorenz exits The Washington Post to launch User Magazine on Substack. (LINK)
Substack tests live video, launches Summer Recaps, and new features. (LINK)
The Free Press is valued at $100M in funding round. (LINK)
“The Dirty Little Secrets of Newsletter Growth”
Some newsletters out there are using sneaky tactics to boost their audience, and while they might seem like a quick win, they're definitely not the way to go. We’re talking about things like auto-adding people to lists or grabbing emails from website visitors without permission—yeah, super shady. These methods are popping up more and more, especially on platforms like beehiiv.
So, how are they pulling this off? By scraping LinkedIn emails or sneaking people into newsletters without asking. It’s a fast way to grow, but let’s be real—it’s not only shady, it’s also a huge breach of trust with readers. Curious about how these tricks work and why they’re a bad idea? (LINK)
Media News
How Axios Boosted Pre-Booked Ad Revenue by Targeting Niche Audiences. (LINK)
Think Your Newsletter Needs an Overhaul? Probably Not (Yet). (LINK)
How The Motley Fool doubled email signups. (LINK)
Newsletter advertisers ONLY want 1 of 2 things. (LINK)
How to use in-newsletter polls to learn from your audience (LINK)
Learn how to launch and grow an affiliate program for SaaS
Launching an affiliate program for your SaaS business can be intimidating if you’re new to it, but it is pretty simple. Rewardful has boiled it down to three core principles in their free online course:
Principle 1: Make it simple for affiliates to earn money
Principle 2: Run your program like a professional
Principle 3: Build an affiliate recruitment system
By the end of the course, you'll have a clear picture of how affiliate marketing can work for your business.
Newsletter Shoutout of the Week
aiPromptly - A 5-minute AI pulse by Charlie Patel, trusted by pros at Google, Amazon, OpenAI, DeepMind, and Apple.
Ok that’s it for this week, give us a reply if you have any suggestions or comments…
Cheers!