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We’re covering How Feedback + Hype = Doomscrollers’ Killer Launch Strategy.

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Charlie Patel, Owner of Media Assets Newsletter

“Why Doomscrollers’ Launch Has Everyone Talking”

Doomscrollers, a new Gen Z-focused newsletter, just pulled off a launch strategy that’s got everyone talking. With cofounders Liat Fainman and Salman Sohani’s knack for research and community engagement, they tapped into Stealth Mastermind—a private group of entrepreneurs—for feedback before going live. By addressing tough questions about their audience and objectives, they turned their beta idea into a polished debut issue that dives into Gen Z trends, like the growing political divide between young men and women. The key takeaway? Feedback from a trusted network can turn good ideas into brilliant ones.

But the real magic was their launch strategy. Instead of just dropping their newsletter, they created hype through a “virtual launch” party promoted on LinkedIn and an invite app. This approach got them hundreds of sign-ups and Instagram followers in no time. They also nailed their messaging by clearly showing why their content matters to their audience. If you’re planning your next launch, stealing a page from Doomscrollers’ playbook might just be the “f*cking BRILLIANT” move you need. (LINK)

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