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We’re covering Newsletters aren’t dead, they are just evolving.

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Charlie Patel, Owner of Media Assets Newsletter

“It's Not Too Late. It's Just Time to Be Better.”

Look, let's be real: launching a newsletter in 2025 isn't the easy win it might have felt like a few years ago. Your biggest hurdles? A ridiculously crowded inbox where readers have endless options, and tech giants like Apple and Google are inserting their AI right between you and your audience, potentially summarizing your hard work away. On top of that, our key metrics are kind of a mess—thanks to privacy changes and spam bots, open and click rates are less trustworthy than ever. It means you have to be strategic from day one; a half-hearted effort just won't cut it anymore.

But here’s why I’m still bullish: email remains the last truly owned digital channel. It’s your direct line to the people who choose to hear from you, without a social media algorithm deciding if they get to see your stuff. That relationship is pure gold for building habit and, most importantly, for making money. Whether it's through paid subscriptions, smart ads, or selling your own products, your email list is the most reliable and versatile revenue engine out there. The game has changed, but the prize for those who play it well is bigger than ever. (LINK)

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