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The Secret to Finding Sponsors + Who’s Buying Who?

The Sponsor Shortcut They Don’t Want You to Know

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Hi there 👋, here’s this week’s top digital media and market news…

We keep refining our newsletter content, just hit reply to let us know what you think about this issue.

Charlie Patel, Owner of Media Assets Newsletter

Market News

HubSpot acquires the Mindstream newsletter. (LINK) 

Semrush acquires Search Engine Land (LINK)

beehiiv launches CPM Deals for its ad network (LINK)

Kit reveals its app store. (LINK)

1440 hits 4M subscribers and launches its first web product (LINK)

“Missed Sponsors? Try This AI-Powered Shortcut”

If you’re looking for new sponsors for your newsletter, here’s a handy hack I came across recently that could save you some time. It suggests using ChatGPT to create a customized list of potential brands that match your audience. By setting up specific prompts and giving the AI context, you can get a spreadsheet of relevant companies. It’s not flawless, but it does a great job at finding sponsors that tools like Apollo might miss.

Once you have the list, the next step is converting those leads into contacts. You can bulk import it into Apollo or manually qualify each company using their Chrome extension—both options are quick and effective. This method is a great addition to your toolkit if you’re struggling to uncover fresh sponsors. Give it a try! (LINK)

Media News

The Best Piece of Advice I Ever Got About Newsletters. (LINK)

How about running a billboard for your newsletter? (LINK)

The secret reason why media companies make billions (LINK)

How HubSpot grows by 'blending editorial intuition with SEO.' (LINK)

A clever way to grow your local newsletter with discount cards (LINK)

Who really owns your audience?

Being a Creator has never been easy, but unpredictable algorithms make connecting with your audience on social media harder than ever.

Enter beehiiv, the newsletter platform used to send this very email.

beehiiv frees you from the algorithms, giving you the tools to connect and create a more direct relationship with your followers.

Plus, with a network of premium advertisers and paid subscription options, you can tap into new revenue streams from day one.

Newsletter Shoutout of the Week

aiPromptly - A 5-minute AI pulse by Charlie Patel, trusted by pros at Google, Amazon, OpenAI, DeepMind, and Apple.

Ok that’s it for this week, give us a reply if you have any suggestions or comments…

Cheers!