Hey there 👋, check out this week's top digital media and market updates!

We’re covering inside the funnel that outsmarted YouTube’s algorithm

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Charlie Patel, Owner of Media Assets Newsletter

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She Posted on YouTube… and Accidentally Built an Email Empire

Femke grew her email list from zero to twenty-five thousand by doing exactly what most creators overlook. She used YouTube as her biggest traffic source, offering simple, valuable lead magnets inside long, helpful videos and dropping viewers straight into Kit automations. Most of her growth now comes from just a handful of templates she created years ago, proving that evergreen freebies can quietly work in the background while you focus on bigger projects.

Once people join her list, she keeps engagement high by segmenting subscribers based on what they actually care about. That lets her send the right offer to the right person, whether it’s a workshop, a digital product or her regular biweekly newsletter. She also turns one-time events into passive income using Kit’s automations, making her list the most reliable part of her entire business. Her biggest advice to creators is simple and very real: start your email list early because it will always outperform every other platform. (LINK)

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