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Turns Out ‘Free Forever’ Was a Terrible Strategy

The Newsletter Mistakes That Haunt Even the Pros

Hey there 👋, check out this week's top digital media and market updates!

We’re covering Newsletters aren’t dead, they are just evolving.

We’d love your feedback! Hit reply and let us know what you think.

Charlie Patel, Owner of Media Assets Newsletter

Market News

Punchbowl News launches The Creator Economy. (LINK) 

Reddit becomes a more noticeable source of publisher traffic. (LINK)

Tucker Carlson buys out investors in his media company. (LINK)

Likewise acquires Watchlist Inc, a publisher with 8M+ newsletter subscribers (LINK)

Why every serious email player will use multiple ESPs (LINK)

“The Untold Secrets Behind Those ‘Oops’ Emails.”

Everyone messes up in newsletters — whether it’s sending the wrong email to the wrong list or dropping a joke that totally flops. This roundup of honest confessions from seasoned newsletter folks highlights mistakes that hit hard: from not charging early enough, to being too obsessed with metrics, to realizing that nobody really cared about your opt-in section setup. A lot of these creators learned the hard way that clarity, consistency, and keeping things personal matter way more than perfection.

The big takeaway? Most newsletter mistakes aren’t just typos — they’re usually strategy slip-ups or things you didn’t try soon enough. Whether it’s overthinking a launch, not hiring help, or being too scared to insert your voice, these stories prove that the best growth often comes from trial, error, and adapting fast. If you're in the newsletter game, you're going to mess up — but those mistakes might just be your best growth hacks in disguise. (LINK)

Media News

Taboola launches gen AI search engine for publishers called DeeperDive. (LINK)

Social media creators to overtake traditional media in ad revenue (LINK)

How I'm adding 500+ new subs/day — for free. (LINK)

Clickbait: Newsletters are DEAD (LINK)

LinkedIn emerges as a serious player in the creator economy. (LINK)

Newsletter Shoutout of the Week

Create & Influence - Get the latest updates, insights, and inspiration you need to elevate your content game.

Become a part of our thriving community of creators and influencers who are pushing the boundaries of creativity and making waves in the influencer world. 

Ok that’s it for this week, give us a reply if you have any suggestions or comments…

Cheers!