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Charlie Patel, Owner of Media Assets Newsletter

“Gmail Sees All. And It Doesn’t Like What You’re Sending.”

Let’s talk about the one metric most newsletter folks ignore until it’s too late: complaint rate. It’s what happens when someone hits “This is spam” on your email—and even a handful can wreck your deliverability across all inboxes. Gmail, Outlook, and Yahoo care way more about your sender reputation than your clever subject lines, and they track complaints by domain, not campaign. The kicker? Most ESPs won’t show you domain-specific complaint data, leaving you flying blind when your open rates suddenly tank.

Luckily, Gmail’s Feedback-ID and Postmaster Tools are changing the game. You can now track spam complaints by campaign if you pass the right headers—giving you real insight into what’s working and what’s hurting. The fix? Monitor those trends, don’t cold-blast random segments, and make it dead simple to unsubscribe. Because nothing tanks growth faster than getting flagged as spam—and once that happens, even your best content ends up in the void. (LINK)

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