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Hi there 👋, here’s this week’s top digital media and market news…

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Charlie Patel, Owner of Media Assets Newsletter

“The Newsletter Growth Hack You’ve Been Sleeping On”

I came across this experiment and thought it would be worth sharing. It all started with a friend's giveaway, where people could sign up to win prizes and potentially be featured in front of 230,000 entrepreneurs. This pushed the creator to quickly make a lead magnet, turning their deep dive growth levers into a "Growth Levers Library." The experiment? To see if adding a lead magnet to their newsletter would increase signups. Spoiler: It did, by a lot! The new opt-in form jumped from a 0.1% to a 1.5% conversion rate, pulling in way more subscribers in just two weeks.

They now plan to keep this lead magnet and refine it, testing things like headlines, images, and button copy to further boost results. The takeaway? Don’t delay when trying something new – had they implemented this months earlier, they would’ve gained over 5,000 more subscribers. It’s a great reminder that small changes can make a big impact, so don’t be afraid to experiment. (LINK)

2025 Prediction: A Surge of Self-Serve CTV Buyers

Roku predicts that 2025 will be a breakthrough year for self-serve CTV advertising. Roku Ads Manager makes it easy to integrate CTV into your 2025 marketing mix. Easily segment your target audience, optimize campaigns in real-time, and drive conversions with interactive ad formats and shoppable ads with a Shopify integration. Roku Ads Manager makes CTV advertising accessible and impactful for businesses of any size.

Discover CTV Performance on Roku

Ok that’s it for this week, give us a reply if you have any suggestions or comments…

Cheers!