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Charlie Patel, Owner of Media Assets Newsletter

“The Email Strategy So Casual, It Made $1.2M Look Easy.”

What started as a simple idea to test cross-promotions turned into a full-blown growth machine. A daily pop-up newsletter called 30 Days of Growth pulled in 3,714 subscribers in just a month — with nearly half being completely new. The creator sent one email per day for 30 days, each featuring a different creator's growth tactic. The format? Super short, super actionable. Add in a little giveaway magic and a sprinkle of referral tracking, and boom — serious traction. Plus, the daily structure helped people actually want to open the emails (take that, long-winded essays).

Not everything went smooth though — recording a daily private podcast while traveling? Bold. Promoting on LinkedIn? Meh, didn’t convert much. But replies poured in, the referral loop worked, and the quality of subscribers was top-notch (like, industry rockstars-level). Big takeaway? Templatize everything, give yourself real prep time (not two rushed weeks), and don’t underestimate the power of tiny actions done daily. Oh, and don’t wait until day 10 to realize you’re behind on five podcasts. (LINK)

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