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We’re covering Newsletters aren’t dead, they are just evolving.

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Charlie Patel, Owner of Media Assets Newsletter

“Confessions of a Newsletter That Finally Got It Right.”

Newsletters thrive when you keep it real—start with what you actually have (time, energy, a decent Wi-Fi connection) instead of overpromising and flaming out. Your audience is your compass, so ask them what they want, then actually listen (polls, DMs, carrier pigeons—whatever works). Focus on nailing one killer newsletter before you spin off a dozen side projects, and ditch the silver-bullet metrics—open rates lie, list size is vanity, and clicks can ghost you. Real success? It’s a combo of growth, engagement, and revenue that doesn’t vanish when the ad market crashes.

Your voice is your superpower—use it everywhere, even in the "boring" emails (yes, even the unsubscribe flow). A/B test the stuff that actually moves the needle (landing pages, paywalls, not just emoji vs. no emoji), and treat trust like your grandma’s fine china—hard to earn, easy to shatter. Diversify your income like a paranoid squirrel stocking nuts (ads, subscriptions, merch, something), and remember: speed doesn’t matter if you’re sprinting in the wrong direction. The inbox moves slow—play the long game, stack small wins, and don’t panic when growth feels like watching paint dry. (LINK)

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