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We’re covering Newsletters aren’t dead, they are just evolving.

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Charlie Patel, Owner of Media Assets Newsletter

“Publishers Are Panicking. Newsletter Owners? Quietly Winning.”

In 2024, newsletter operators witnessed a major shift—content is no longer king, audience is. With AI making it easier (and cheaper) than ever to generate content, the web became saturated, and the value of individual articles dropped fast. For newsletter owners, this means one thing: your biggest asset is no longer what you write, it’s who you reach. Readers who opt in, engage, and trust your voice are now the most valuable currency in a digital landscape that’s moving away from traffic-based strategies and toward identity-driven growth.

As third-party cookies disappear for good, advertisers are turning to first-party data to fill the gap—and newsletters are in the perfect position to win. Email-based identity solutions, like hashed emails, allow publishers to monetize more effectively while staying privacy-compliant. Ezoic’s data shows significant CPM and EPMV boosts for those who’ve adopted identity systems, especially on mobile. For newsletter operators, this reinforces a clear direction: the path to growth and monetization lies in building a strong subscriber base, collecting first-party data, and leveraging that trust to deliver high-value, targeted ad opportunities. (LINK)

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