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We’re covering Newsletters aren’t dead, they are just evolving.

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Charlie Patel, Owner of Media Assets Newsletter

“Why Your Perfect Newsletter Isn't Making You Money”

Newsletters are one of the best ways to turn followers into paying customers—but only if you don’t come off like a pushy salesperson. Most solopreneurs make two big mistakes: either they bombard their list with constant promotions (annoying) or they never mention their products at all (missed opportunities). The key? Lead with value first. Every email should solve a real problem or give actionable advice—something so useful that subscribers think, "Wow, this is exactly what I needed." When you nail that, sales happen naturally because people trust you. No sleazy tactics, just genuine help that builds loyalty.

Now, here’s how to smoothly slide in your offers without feeling gross: Only mention your product if it actually fits the topic. For example, if you’re writing about LinkedIn growth, recommend your LinkedIn course—but phrase it like a suggestion, not a demand ("If you’re struggling with this, my course might help"). Even better? Use tools like RightMessage to hide offers from people who already bought (no awkward repeats). And if someone’s further along, recommend your higher-tier product instead. The goal? Help first, sell second. Do this right, and your newsletter becomes a profit machine—without turning people off. (LINK)

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