Media Assets
News & views on the world of digital media assets (niche sites, newsletters, online magazines, communities)
What’s Actually Working Now
First They Took Privacy. Now They’re Taking Subject Lines.
Your Send Schedule Might Be Costing You $$$
Stop Sending Emails That Feel Like Bad Tinder Dates
Why Your Email’s Outfit Decides Its Inbox Fate
What Type of Creator Are You—and What Should You Sell?
Yes, Everyone Has a Newsletter. Now Here's Why You Still Need One.
Why Most Audiences Are Built Backwards
What Sponsors Really Want (And Why You’re Not Delivering)
Complaint Rates Are the New Open Rates—And You’re Losing
Your Emails Are Fine. Their Mailbox Is the Mess.
The 1 Mistake 93% of Newsletters Make (Are You Guilty Too?)
