Media Assets
News & views on the world of digital media assets (niche sites, newsletters, online magazines, communities)
Yes, Everyone Has a Newsletter. Now Here's Why You Still Need One.
Why Most Audiences Are Built Backwards
What Sponsors Really Want (And Why You’re Not Delivering)
Complaint Rates Are the New Open Rates—And You’re Losing
Your Emails Are Fine. Their Mailbox Is the Mess.
The 1 Mistake 93% of Newsletters Make (Are You Guilty Too?)
The Death of Virality & The Birth of Real Monetization
You Could Write a Masterpiece... and Still End Up in Spam
The Newsletter Mistakes That Haunt Even the Pros
Turns Out, a Pop-Up Newsletter Can Change Everything
How a Boring Google Doc Accidentally Made $1.2M
How to Make Gmail Fall in Love With Your Emails Again
